A 90-day paid advertising test.
Prove what works before committing to anything ongoing. The structural work that makes ads convert is the same work that lifts your AI visibility.
Book a 30-minute strategy call →Built for two kinds of businesses.
Launch and Learn solves two distinct problems. Most clients arrive with one of these problems. The 90-day program is the same. The starting point is what differs.
You need revenue momentum.
A full marketing strategy is the right answer eventually. But you need leads now, not in nine months. Launch and Learn proves whether paid traffic is the fastest path to the revenue that funds the bigger investment.
You need to show up in AI search.
ChatGPT, Perplexity, and Google AI Overviews are how local customers increasingly find businesses. Building organic AI visibility takes time. Launch and Learn runs Google or Meta ads now, so you stay in front of buyers while the long-term visibility work is being built underneath.
It’s not a cheap version of the full strategy.
Launch and Learn is a structured test. Smart businesses test before they scale.
We don’t shortcut the work. We build the foundational pieces that make advertising actually convert: a real strategy, a landing page that earns its traffic, conversion tracking that tells you the truth. Then we run a focused campaign for 90 days.
Clear performance markers at the 30, 60, and 90-day points so you can decide what comes next based on data.
Three phases. One arc.
Every Launch and Learn engagement follows the same structure. Phase 1 front-loads the strategic work so the campaign has something real to optimize against. Phases 2 and 3 turn data into decisions.
Foundation
The structural work that makes paid advertising actually convert. Strategy session, channel recommendation (Google Ads or Meta, based on how your customers buy), targeting research, landing page copy and build on your existing site, conversion tracking install, ad platform configuration. This is the highest-effort phase because a weak foundation produces weak results regardless of how well the campaign is managed.
Active Management
The campaign is live and accumulating data. Weekly performance reviews, targeting refinement, exclusion list expansion, budget pacing, creative monitoring. Brief weekly progress notes keep you in the loop without flooding your inbox. We don’t make major structural changes during this phase. We give the campaign time to learn.
Learn and Review
The data story is coming together. Final optimization and the end-of-program campaign performance report. The report tells you what happened, what we learned, and what to do next. Four clear paths forward. The 90 days were designed to answer one question: is paid traffic the right lever for this business right now? Sometimes the honest answer is no, and the report says so.
Clear scope. Clear pricing.
Pricing is published because most clients buy at the standard tier. Custom builds (when your site needs work first or the campaign requires multi-step conversion) are quoted on the strategy call.
- Advertising strategy and channel recommendation
- Service-specific messaging and positioning
- Dedicated landing page with copy, structure, and conversion framework
- Landing page design and build on your existing website
- Conversion tracking setup (calls and form fills)
- Ad platform account configuration and campaign setup
- Campaign launch into your Google Ads or Meta account
- Weekly progress notes throughout active management
- End-of-program campaign performance report
- Four-path recommendation and next-step guidance
Ad spend is paid by you directly to Google or Meta. We never touch it. Your account, your card, your data. Always.
Who this works for, and who it doesn’t.
Not every business is a fit for Launch and Learn, and that’s by design. The qualification conversation protects both parties. A business that can’t sustain ad spend or doesn’t have a working website will not get the results this program is built to produce.
Strong fit
- Local service business with a specific service to grow
- Has an existing website (even a basic one)
- Customers find you through search or discovery
- Can sustain $500 or more per month in ad spend
- Owner is responsive and can handle inbound leads
- Frustrated with current marketing or starting from zero
- Home services, wellness, dental, professional services
Not a fit
- Cannot commit to $500 per month in ad spend
- No website, or website is severely broken
- Wants guaranteed lead numbers before committing
- Expects results in the first two weeks
- Already running paid ads with another agency
- Service area too small or niche for meaningful search volume
- Enterprise B2B with a long, complex sales cycle
Four paths from the end-of-program review.
At the end of 90 days, the data tells us what’s next. The end-of-program report lays out one of four clear paths, depending on what the campaign showed and where the business is positioned to go.
Stay the course.
You have what you need to run it yourself. The 90-day report and action plan are sufficient. No ongoing engagement.
Continue with Launch and Learn.
The signals are promising but the data is thin, or the right next move is a second test on a different channel. A second 90-day cycle at the same pricing structure to extend what’s working.
Steward engagement.
Ongoing oversight without full strategic leadership. Light advisory, active ad management, or both, scoped to what you actually need. The right path when the foundation is built and you want an expert who stays close.
Fractional CMO engagement.
The data justifies full strategic leadership. AI visibility, content, paid, and CRM integrated into one coherent direction over time. Marketing as a fractional executive function, not a vendor relationship.
Asked and answered.
The first step is a 30-minute strategy call.
We’ll talk about your business, scope the right ad channel, confirm fit, and quote the setup tier. No commitment required.
Book a strategy call → Or write directly: hello@topofsearch.com