AI is now the first stop for millions of buying decisions. The businesses being cited in answers are winning. The ones still chasing rankings are disappearing. This is where we explain what’s happening and what to do about it. Google isn’t what it was six months ago. Here’s a plain-spoken explanation of the AI shift in search, who it affects most, and the strategic response that actually works for local businesses.The way your
customers find you
just changed.Why search is broken, and what your business needs to do now
AI is already deciding
which businesses
to recommend.
Every week I track what AI platforms are surfacing for local businesses in real markets, what’s working, and what’s shifting. Cited is where I share what I find. One observation, one gap, one move you can make.
- The Game Changed — what shifted in AI search this week and what it means for your business specifically
- The Window Is Now — the specific visibility gap most local businesses don’t know they have
- Your Competitors Are Asleep — one move you can make in 30 minutes or less to get ahead while they’re not looking
For local businesses that want to be cited. Weekly AI search strategy, every Thursday. New subscribers get the free AI Visibility Self-Audit. Most local businesses score under 16 out of 24.
Subscribe to Cited — it’s freeEvery Thursday. Just in time for your lunchtime scroll.
this Spring
The foundational guide for any local service business navigating the AI shift in search — what changed, what it means for your revenue, and exactly what to do about it.
Coming May 2026What changed, what didn’t, and where to put your energy first. A plain-spoken guide to generative engine optimization for local businesses and the agencies that serve them.
Coming May 2026How to find and fix your AI visibility gaps yourself, across ChatGPT, Perplexity, and Google AI Overviews. Step-by-step, no tools required.
Coming June 2026
Strategy first.
Revenue-tied.
Detail-obsessed.
I’ve spent my career positioning businesses to capture the market’s attention — from testing consumer products on live television to managing multi-client agency strategies to building the visibility systems that drive revenue for local businesses today.
What I’ve learned: copy-and-paste marketing doesn’t work. Every business has a different growth story, a different competitive landscape, and a different set of barriers between them and the customers they should be reaching. My job is to find those barriers and build the strategy that turns visibility into revenue.