AI VISIBILITY AUDIT
More of your customers are asking AI. You should know what it’s telling them.
A 10 business day diagnostic across six areas that determine whether your business gets cited when someone asks ChatGPT, Perplexity, Google AI Overviews, or Gemini for a recommendation. Scored against 30 named criteria. Delivered as a live report with a review call included.
For local businesses that want to be cited.
WHY NOW
The search habit is changing faster than most businesses realize.
Ask ChatGPT who does sod installation in Apex. Ask Perplexity for the best periodontist in Wilmington. Ask Google AI Overviews which commercial roofer handles hail damage in Charlotte. Ask Gemini which dentist takes Delta Dental in Raleigh.
The answers come fast, specific, and confident. They reference real businesses by name. They cite sources. They are already shaping decisions.
Most of the businesses showing up in those answers are not there by accident. They are being chosen by a system that reads websites, schema, reviews, directories, and third party mentions in a specific way. Most of the businesses not showing up cannot tell you why.
This audit helps close that gap.
THE PRODUCT
🔎 Where do you actually stand?
The AI Visibility Audit is a fixed scope, fixed price, 10 business day engagement. You submit a short intake. We work through six sections of your digital presence, score each against a named rubric, document findings and priorities, and deliver a live report. Then we walk you through it on a 30 minute review call.
The audit gives you a complete picture of where you stand across the six areas AI platforms actually use to decide which businesses to cite. You leave with a scored diagnosis, named priorities, an action plan, and a clear recommendation for what should happen next.
What do you get?
A scored report and a conversation.
- A scored report, out of 100 points, across six sections of your AI visibility
- 30 named criteria rated Met, Partial, or Not Met with evidence
- A priority order telling you what to fix first, second, and third
- An action plan per section written so your team or a partner can execute
- A live, password protected report hosted at topofsearchmarketing.com
- A 30 minute review call to walk through findings and answer questions
- A recommendation on the right path forward, named specifically for your situation
Delivered in 10 business days from payment.
INVESTMENT
$1,000
for the full audit.
The audit, the scored report, and the 30 minute review call are all included.
Delivered 10 business days from payment.
THE METHODOLOGY
30 named criteria. Six sections. 100 points.
These are the six sections of your digital presence that determine AI visibility. Each section is scored against five named criteria, with specific evidence documented for each rating.
AI Citation Presence
- ChatGPT citation
- Perplexity citation
- Google AI Overviews presence
- Gemini citation
- Citation quality
Google Business Profile
- Category and service coverage
- Profile completeness and freshness
- Review profile strength
- Active profile engagement
- NAP consistency with website
Website Architecture
- Schema markup coverage
- Semantic page structure
- Service page depth
- AI crawler accessibility
- Technical foundation
Content Depth and Authority
- Cornerstone content
- FAQ content with schema
- Extractable specificity
- Semantic structure
- Content freshness
Local Search Footprint
- Local pack visibility
- Organic rankings for core queries
- Citation coverage and consistency
- Cross source fact corroboration
- UGC and third party mentions
Advertising Baseline
- Keyword intent alignment
- Landing page quality
- Conversion tracking
- Campaign structure
- Attribution clarity
HOW IT WORKS
From intake to recommendation in 10 business days.
Submit the intake
A short questionnaire about your business, platform, and setup.
Pay the fee
$1,000. Payment begins the 10 business day window.
We audit
Six sections in depth. Heads down for the first five business days.
Report delivered
A live, password protected report. Review call link included.
We walk through it
30 minutes. You ask whatever you want to ask.
Your path forward
A specific recommendation across four named paths.
FIT
This is the right audit for some businesses. Not all of them.
A few things determine whether this audit is the right call for you right now.
This is right for you if
- ✓You run a local business serving customers in a defined geographic area
- ✓You have a website and a Google Business Profile, even if both need work
- ✓You want an honest read on where you stand before committing to ongoing investment
- ✓You have been investing in marketing and cannot tell if it’s working
- ✓You are planning to invest more and want to know where the leverage is
- ✓You can act on the recommendations
This is not right for you if
- ✕You run a pure ecommerce business with no local service component
- ✕You operate outside the United States
- ✕You need the report in less than 10 business days
- ✕You want the fixes done as part of the audit fee
- ✕You are looking for a generic SEO audit covering keyword rankings and backlinks
Running more than one business or location? Reach out and we’ll scope a custom audit for you.
WHO WE ARE
Top of Search is marketing consulting for local businesses that want to be cited.
Founded and led by Anna Curry from Wilmington, NC. Top of Search works with local businesses across home services, medical, real estate, and professional services. The practice spans AI visibility diagnostics, Fractional CMO engagements, and hands on execution across paid media and local SEO.
The methodology behind this audit was built over 15 years of watching what actually moves the needle for local businesses in search, and rebuilt in 2025 and 2026 to reflect how the AI era has changed citation, retrieval, and trust.
Anna is also the publisher of Cited, a weekly newsletter on AI visibility for local businesses.
QUESTIONS
What people ask before booking.
How is this different from a regular SEO audit?
An SEO audit tells you how you rank in Google. This audit tells you how AI platforms are citing you, what content they are reading, and whether your business is trusted enough to appear in the answer when a customer asks. The goal, methodology,and tools are different. There’s some overlap in fundamentals like schema and Google Business Profile, but the scoring framework and the interpretation are built for AI visibility, not keyword rankings.
What happens on the review call?
30 minutes. We walk through the findings, the priority order, and the specific recommendation for your situation. You ask what you want to ask.
Can you help implement what the audit recommends?
Yes. Implementation work is a separate engagement, scoped to what the audit reveals. Many clients move directly from the audit into a Launch and Learn sprint, a Steward retainer, or a Fractional CMO engagement. If implementing it yourself is the right call for your business, the report is written so your team or a trusted partner can execute independently.
How long until I see results after implementing?
Two answers, because there are two timelines. Structural fixes like schema, semantic structure, and AI crawler access usually start producing movement within 60 to 90 days. Content-driven recommendations compound over 3 to 6 months as new content is crawled and reinforced. But here’s what you need to know: AI citation isn’t a deterministic result the way a Google ranking is. The same query can return different sources from one request to the next. What an audit actually does is improve your eligibility to be cited and the consistency with which you appear.
What industries do you work with?
Home services, medical and dental practices, real estate, and professional services. The methodology applies to any local business that wants to be cited when a customer asks AI for a recommendation, but these are the verticals where we have done the most work and know the citation patterns, directory ecosystems, and buyer language deeply.
Is this only for Wilmington businesses?
No. We work with local businesses across the United States. Wilmington is where Top of Search is based and often functions as a test market for our methodology, but the audit is delivered remotely and works the same way regardless of service area.
Ready to find out what AI is saying?
$1,000 for the full audit. Scored report and review call included.
Delivered in 10 business days.
For local businesses that want to be cited.