AI visibility, in practice.
Selected case studies from inside the Top of Search consultancy. The closest thing to sitting in on how I work with the founders I partner with.
I work with a small number of founders at a time, and I am deliberate about it. These studies are here to show you how that partnership actually goes. Where we start, what we change, and how each decision gets made to move the business to its next level rather than just keep it busy. Less a highlight reel, more a window into the way I think alongside the people I work with.
Every engagement starts from one question. What is the most intentional thing I can do to get your business where it is going next?
Two markets. Two industries. The same discipline.
Almost an eightfold expansion, built on a positioning discipline that did not change as the surface of search did.
How Peak Sodding became the answer.
A North Carolina sod installer that grew from $300K to $2.33M while the entire definition of search rewrote itself underneath. The flagship Top of Search case, and the one I tell when founders ask why I work the way I work.
Read the case →Ahead of every legacy brokerage. Their own website is now the third most cited source, out of every site on the internet, for answers about Wilmington real estate.
The team AI recommends for moving to Wilmington.
A three-agent boutique that spent three and a half years on foundations, publishing, and third-party proof, and became the name ChatGPT gives people relocating to the coast. The tracked prompts and the year-by-year build.
Read the case →Built to be cited from day one.
How a wellness brand was rebranded with AI visibility designed into the foundation, not bolted on after launch. The case will publish when the brand is live and the citation data starts to come in.
Credibility as the whole strategy.
How a professional services practice is building the entity and evidence that answer engines look for in a category where trust is the only differentiator. The case will publish once the early results are in.
Start with the audit.
It is the cheapest, fastest way to know whether what you have been building is showing up where your customers are looking. From there, the conversation tells us what is next.
Not ready? Read Cited weekly for the long view.