AI visibility, in practice.
Selected case studies from inside the Top of Search consultancy. The closest thing to sitting in on how I work with the owners I take on.
I work with a small number of owners at a time, and I’m deliberate about it. These studies show how that work goes: where we start, what we change, and how each decision gets made.
Every engagement starts from one question: what’s the most intentional thing I can do to get your business where it’s going next?
Two markets. Two industries. The same discipline.
Almost an eightfold expansion, built on a positioning discipline that didn’t change as the surface of search did.
How Peak Sodding became the answer.
A North Carolina sod installer that grew from $300K to $2.33M while the entire definition of search rewrote itself underneath. The flagship Top of Search case, and the one I tell when founders ask why I work the way I work.
Read the case →Their own website is now one of the most cited sources, out of every site on the internet, for relocation in the Wilmington, NC real estate market.
The team AI recommends for moving to Wilmington.
A boutique team of three agents that spent three and a half years on foundations, publishing, and third-party proof, and became the name ChatGPT gives people relocating to the coast. The tracked prompts and the year-by-year build.
Read the case →The work in these cases is now offered as separate services: positioning in the Positioning Sprint, the website rebuild in the Foundation Program, and the monthly AI visibility work in the AI Visibility Partnership.
The paid media test that led to AI visibility.
A wellness practice came in to test whether paid media could fill the calendar. The campaign answered that, and showed something bigger: the buyers it found were already asking AI who to trust. Now the engagement is building the visibility those questions point to. The case will publish when the citation data is in.
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